Kyla!
I craft and execute marketing campaigns for businesses.
Passionate and driven marketing student with a strong foundation in consumer behavior, digital marketing, and data analysis.
Hi, my name is
About Me
I am currently a junior at the University of Michigan, where I am pursuing a bachelor’s degree in Communication & Media with a minor in UX Design. Additionally, I am enrolled in the Ross Cappo Sales Track.
- Marketing
- UI/UX
- Google Sheets
- Research
- Sales
- Design
Experience
- Created Twitter, LinkedIn, and Facebook content to effectively raise awareness for BPDCN, a rare blood cancer, resulting in increased engagement on all platforms and a 20% boost in the account’s Twitter following
- Researched 10+ external company collaborations to expand Stemline’s digital presence, organizing and delivering said company data on to detailed Excel spreadsheets
- Consulted with C-level management to organize team-bonding events, such as planning “BPDCN Day,” where employees tested their knowledge through group activities and competed for prizes
- Initiated and developed a relationship with local Ann Arbor business, Found Gallery, to identify and communicate weaknesses in their current marketing strategy and develop a new tailored approach
- Conducted market research through SWOT analyses, surveys, interviews, and competitor analyses to identify social media trends and understand how specifically attract University of Michigan students
- Implemented student-focused sales initiatives by hosting an in-store scavenger hunt, promoting a UofM student discount, and creating a TikTok page with content that aligns with their brand image
- Manage numerous administrative tasks, such as relaying information to the other Executive Board members and adult moderators, communicating with club members, and tracking attendance
- Developed a presence on social media networks, including LinkedIn, Instagram, and Facebook
- Collaborate with alumni and recruiters to increase awareness of sales/marketing principles and professional opportunities for active members of the Cappo Sales Track
Education
2020 - 2024
Bachleor of Arts in Communication and Media
University of Michigan, Ann Arbor
GPA:
3.92 out of 4.0
Extracurricular Activities
- Minor in User Experience (UX) Design
- Membor of: Michigan Ross Cappo Sales Track, Michigan Communication & Media Professionals
Projects
Marketing
Instagram
Crafts
CollageMeCrazyy
A personal touch to your study space with a customizable collage, perfect for any student looking to make their space their own.
Achievements
BBAMC X 180 Consulting X MAM Marketing Case
Through market research, collaboration, and presentation of rebranding solutions informed by survey data, we developed and presented an effective marketing strategy for Budweiser, ultimately placing first in the presentation to a panel of corporate judges.
Get in Touch
My inbox is always open. Whether you have a question or just want to say hi, I’ll try my best to get back to you!